Tuesday, December 01, 2009

Not So Subtle Sexism and Hypocrisy

The November 23rd cover of Newsweek had Sarah Palin posing in shorts, running shorts, sneakers, and what appears to be a work out shirt. Her legs are glistening in the photograph and she is holding two Blackberries. It was a photograph taken for a Runner’s World magazine.

Whatever one thinks of Sarah Palin, she is an attractive woman, the picture is a good one, and she looks very attractive and, frankly, sexy in the photo. Newsweek felt that they were able to use the photograph because she did pose for it and had no objections with Runner’s World using it.

There has been right-wing backlash. Sarah Palin herself said on Facebook:

"The choice of photo for the cover of this week's Newsweek is unfortunate, When it comes to Sarah Palin, this "news" magazine has relished focusing on the irrelevant rather than the relevant. The Runner's World magazine one-page profile for which this photo was taken was all about health and fitness -- a subject to which I am devoted and which is critically important to this nation. The out-of-context Newsweek approach is sexist and oh-so-expected by now. If anyone can learn anything from it: it shows why you shouldn't judge a book by its cover, gender, or color of skin. The media will do anything to draw attention -- even if out of context."

Jon Meacham, of Newsweek, in response to this, wrote:

“We chose the most interesting image available to us to illustrate the theme of the cover, which is what we always try to do.”


Sam Stein, defending the cover on The Huffington Post wrote:

The cover was meant to convey a larger point -- expanded upon within the magazine -- that the problems the former vice-presidential candidate poses for the GOP are, at once, institutional (see the special election in New York's 23rd District), substantive (see the death panels smear) and image-based (the tea party protests that Palin flames).

As Meacham writes in his editor's note: "[Palin's] political celebrity is so powerful that it has reduced a large part of the Republican Party to irrationality and civic incoherence."


The Newsweek articles essentially state that Palin is a political liability for the Republican Party for a variety of reasons such as her lack of knowledge on key issues, her seeming penchant for dishonesty, and many of her comments. Their conclusion was that she is highly popular for a segment of the population, but could never expand that popularity fair enough to be an effective candidate for the Presidency. The inside of the magazine handles this topic from a particular perspective and provides the foundation for debate on whether one agrees with their assessment or not.

But there is the cover...

The cover has been called out as sexist by many right-winged groups. Many of their comments are not being taken all that seriously because many of the calling out people have either used numerous sexist comments or not demonstrated much interest in defending the rights of women on any level. One website that called this cover sexist had, several months earlier, referred to MSNBC reporter, Contessa Brewer as an ‘air-headed slut.’ It is hard to credibly refer to someone else as sexist when you write such things.

But the cover is being defended by many left winged groups who generally do call out the issue of sexism. When the subject is Sarah Palin, there is silence. Except, interestingly enough, from Contessa Brewer who was one of the few voices calling this cover sexist.

I am struck that there is a not so subtle sexism and hypocrisy in all of this.

First there is the issue of sexism.

Women in leadership roles, whether they are politicians, in business, or on television, ought to be treated as the professionals they are. Period. The kind of make-up they wear, their hair styles, and their clothing choices ought not be part of the public discussion.

The picture of Sarah Palin on Newsweek, within the context of Newsweek, seemed to sexualize her to diminish her. If one totally disagrees with Sarah Palin and finds her to be a detrimental voice in the public arena, fine. She has placed herself in the public arena and her views are fair game. She provides plenty of fodder for discussion, both pro and con. But the picture on the cover minimalized her as a person and as a professional person. It was almost as if Newsweek’s cover screamed, “This cute and sexy thing can’t be taken seriously!”

Let her words, her views, and her record determine if she should be taken seriously. I like Newsweek a lot and I have a great deal of respect for Jon Meacham. He is, however, wrong on this one. The cover of Newsweek was not only disrespectful of Sarah Palin, but it served notice on all women who wish to be taken seriously: we will put a picture of you on our cover to diminish you.

Then there is, of course, hypocrisy on both the right and the left.

The right does not have a clear and consistent record in objecting to sexism. To suddenly clamor now has little credibility. The left, however, does, and to not speak out also gives them little credibility. People cannot cherry-pick sexism based on ‘who’ they want to defend.

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